Predict. Prevent. Perform.

Elite sport meets everyday life

Powering you to perform at your best

Bringing the science, precision and care of elite sport to you.

We combine smart wearables, real-time data, world-class experts and elite products to help you feel better, focus longer and recover smarter.

The Four Fundamentals

Your simple playbook that underpins our PEAK4 programmes and products. Perform with purpose, Fuel with intent, Focus under pressure, Recover like a pro.

  • Perform

    Unlock your potential with proven products and strategies that enhance active performance every day.

    Shop Perform 
  • Fuel

    Power your day with precise nutrition and hydration to keep your body and brain energised.

    Shop Fuel 
  • Focus

    Stay sharp and productive with products and tools designed to elevate clarity, resilience, and control.

    Shop Focus 
  • Recover

    Recharge fully with science-backed products and methods like sleep and restoration to sustain your edge.

    Shop Recover 
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Train for life like an elite athlete trains for greatness.

Our founders; athletes, coaches, and tech innovators, saw a world where stress and burnout were holding people back. Inspired to create change, we built a platform that transforms high-performance science into everyday strategies, empowering you to thrive in work, life, and beyond.

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Why PEAK4

The human edge behind the data
Our team has coached and supported world-class athletes and high-performing organisations.
We pair that experience with your real-time data to drive change that lasts.

  • Mike Phelan

    A beacon of excellence in leadership, operations, and culture having been assistant manager, coach and former player to one of the worlds greatest in Sir Alex Ferguson over a 20 year period.

  • David Horrocks

    A world leading expert in the fields of psychology, technology and R&D, having worked with organisations such as, Manchester United, British Cycling, The FA, The FA Premier League, European and USPGA tour competing golfers.

  • Mick Clegg

    An expert in physical performance, having been key to the physical development of world class athletes such as Cristiano Ronaldo, David Beckham and Roy Keane among others, over a long and distinguished career in elite sport.

  • Tom Whitehead

    A seasoned performance nutritionist, Tom has worked across a variety of disciplines and elite sports including GB Taekwando, Sale Sharks RUFC, Boxing, UFC, elite cyclists and Manchester United FC at both academy and first team levels.

  • Zoe MacPhail

    International yoga teacher and educator, Zoe shares her knowledge and wisdom in teacher trainings and retreats around the world, along with running her own studio in Manchester and teaching Manchester United men’s and women’s team.

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